Do you regularly monitor your company’s online reputation? Although it may take months or years to build, your corporate reputation can be quickly diminished with one bad review. Potential employees may not want to work for you if they read adverse information about your business. For this reason, you need to implement reputation building into your business plan to continue attracting quality recruits.
1. Google Your Business
When was the last time you Googled your business name or personal name? Check the first page of results to see how accurate and positive they are. If you find incorrect or negative information, begin fixing the problem. For instance, create Google Alerts for your company, products, top executives, and yourself. Update your profiles on Google+, LinkedIn, Twitter, Facebook, YouTube, Pinterest, and other social media. Also, regularly add positive posts to your accounts. Create an online forum and closely monitor what is said about your company. Overall, implementing a public relations strategy to monitor your online reputation. Job candidates want to know that your company comes recommended by others before they decide whether to apply for employment.
2. Monitor Employees’ Online Reputation
Are you monitoring your employees’ online reputation? Because you each represent the company, your online actions speak volumes about your business. For instance, ask employees to remove all inappropriate pictures they posted or are tagged in. Find out online whether any of your employees are involved in significant legal issues that may associate your business with criminal or unethical behavior. Plus, if an employee was let go from a previous role and has an online customer complaint against them, be aware that it may bring down your company. Job candidates want to work for a business with a professional image.
3. Improve Your Company Image
What steps can you take if you read negative information about your company? Be honest about and sincerely apologize for what happened. And, mention what you are doing to remedy the situation. Also, continue adding positive news about your company. Potential employees want to work for a company that owns up to its mistakes and treats customers well.
4. Encourage Customer Reviews
Do you build relationships with customers and encourage them to post reviews? When customers write about their positive experiences on sites such as Yelp and Google, they show gratitude for your business and turn into company advocates. You may decide to offer an incentive, such as a coupon or discount, to encourage more customers to post. Candidates who read positive company reviews are more likely to apply for job openings.
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